Abstract
Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. "Technology is both driven by and a driver of globalization, as both forces continually reinforce one another" (Bradley et al., 1993). Globalization gives opportunities to firms to extend their operations but challenges them to be more efficient. Confronted with competitive forces, global companies use new technologies to extend their business internationally. The implementation of such technologies within the companies' strategies such as the use of the Internet reduces time and space, making it cheaper and easier for them to market products and services internationally. To introduce the notion of ecommerce; it "consists of the buying, selling, marketing, and servicing of products or services over computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions".
