Promoting Netflix's New Series in Europe: Influencer Marketing Strategy & Campaign Guide
Download
Read an extract
Themes
Netflix Europe, influencer marketing, new series, Instagram, digital communication, e-influence, social media, content creation, meme contest, World War Z
Reader
Abstract
Extract
of 4
Abstract
Boost your Netflix series' visibility with our exclusive influencer campaign across Europe. We respond to the June 2021 data breach with enhanced security measures and a fresh promotional strategy. Engage young adults (15-35 years) through Instagram collaborations, contests, and live Q&A sessions. Our 100,000EUR budget fuels macro-influencers (50,000EUR), micro-influencers (30,000EUR), and content creation (20,000EUR). Win Netflix gift cards, posters, and exclusive merchandise by participating in our "Create Your Meme" challenge. Stay updated on our campaign and series launch through teasers, narrative content, and behind-the-scenes insights.
Extract
[...] Our goal is to promote the series in Europe through authentic content on Instagram. The campaign will last for a year, with strong moments before, during, and after.iss the launch. You will receive 5000 euros for your participation, including the creation and promotion of the content. We propose that you create several types of content: exclusive stories showing behind-the-scenes and interviews, to 10-minute IGTV videos to discuss the thismy and analyze episodes, and mini-series on Instagram. Collaborate with other influencers to maximize the impact and engage your subscribers with contests and Q&A in live. [...]
[...] Digital Communication and E-Influence - Netflix To promote the new Netflix series in Europe with a budget of we will collaborate with influencers on Instagram. We willwe will select 2-3 macro-influencers (100k-1M followers) and 5-10 micro-influencers (10k-100k followers). Influencers will create various content: exclusive behind-the-scenes stories, IGTV videos, Instagram mini-series, collaborations, contests, and live Q&A. The campaign will unfold in three phases: 1. Pre-launch months before) : Teasers and exclusive sneak peeks. 2. Launch (first month) : Narrative content and live streams. [...]
[...] Targets : Young people and young adults (15-35 years old) active on social networks. Rcompensation: - each week a winner: Netflix gift cards worth 50 ? + Posters and t-shirts of the series. - Grand Prize: Free Netflix subscription for one year + Posters and t-shirts of the series. Mechanics : To participate, subscribers must follow the official Netflix account on social media. Then, they must create and post a mème from the provided image using the hashtags #WorldWarZMeme, while tagging the official Netflix account. [...]
[...] #Netflix Security Alert: A breach has compromised certain data and caused the leak of content, including "World War Z Therie ». We have taken immediate measures to secure our systemsmy. More information and assistance on our site. Thank you for your cooperation.understanding. ? #NetflixSecurity Game : "Create Your Meme" Rule : Participants must create memes from scisnew specific series. The mismy funniest will be shared by Netflix, and the creators will receive the rcompenses. [...]
