Abstract
Fashion has become a culture in certain countries, for example, in China where the purchasing power increase everyday, and like in Italy, where everybody is a fashion victim. Mega stores like H&M, ZARA or MANGO flood the market with new products every week, and a very large range of product in order to reach all the targets with accessories adapted. Caroll is one of the fashion market brands. It has belonged to the Vivarte Group since 1988. Caroll is present in Spain and has developed a partnership with Cortes Ingles, the morst important supermarket in Spain, in order to be present in malls. It is also implanted in Japan, in Portugal, in Switzerland, in Reunion, in Lebanon, in Tunisia and in Martinique. The core values of this brand are high product identity, a good adaptation to the market and a good link between brand concepts and its distribution. It was specialized in 1963 in the Shetland, a kind of knitwear. 297 shops are implanted included 75 shared all over the world.
