08 mai 2004
Levi's: The marketing strategy
Case study - 11 pages - Fashion and ready to wear marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
20 déc. 2001
Aubade on the lingerie market
Case study - 2 pages - Fashion and ready to wear marketing
Aubade has managed to become one of the most famous lingerie brands on the French market, basically owing to the impact of the publicity campaign led by Ann-Charlotte Pasquier since 1992. Aubade has always innovated without renouncing to the basics. Its product line kept to the basic shapes and...
