Low-Tech and Sustainable Marketing
Tutorials/exercises - 4 pages - Green marketing
This document explores the relationship between low-tech and sustainable marketing, highlighting their shared goals and differences in achieving environmental and social sustainability.
Sustainable Marketing Practices at ALTEN
Presentation - 5 pages - Green marketing
This study examines ALTEN's integration of sustainable marketing practices, highlighting its commitment to CSR and sustainable development.
Sustainable Marketing Approach
Tutorials/exercises - 5 pages - Green marketing
Sustainable marketing integrates environmental and social criteria into traditional marketing dimensions, promoting a more ecological and responsible approach.
Sustainable Fashion Consumption Study
Thesis - 15 pages - Green marketing
Empirical study on the influence of behavioral beliefs, normative beliefs, and perception of behavioral control on sustainable fashion consumption.
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
The Essential Guide to Doing Transition, Reflect & celebrate: Celebrating the difference you're making - Transition Network (2016) - Summary
Book review - 1 pages - Green marketing
The document offers a summary of a text about transition. Transition is a process that can have many different roots and goals, such as implementing social cohesion and justice, improving new skills or projects, or being more efficient in local politics.
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
How Can Suppliers Be Convinced to Join the Green Electricity Label?
Essay - 2 pages - Green marketing
Before everything, it seems important to understand what are the motivations and concerns of suppliers. Indeed, those suppliers want to show and also promote their commitment to sustainability, while attracting new eco-friendly customers. This willingness can be explained by the fact that...
Market Study on Sustainable Energy Solutions: Trends, Challenges, and Opportunities
Market study - 2 pages - Green marketing
The existential threat climate change poses to our global ecosystem has never carried greater immediacy or necessity for sustainable energy solutions. This research will critically look into the sustainable energy market, revealing primary trends signaling a paradigm change in the resources that...
The place of wine in society in the face of climate change
Thesis - 38 pages - Green marketing
Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...
Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...
Transportation and Retail Industries - The Sustainability Issue
Essay - 4 pages - Green marketing
Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...
Fair trade, from purchase intention to action, what solutions? The case of Alter Eco
Case study - 4 pages - Green marketing
The Hamon law of 2014, as well as the Macron law of 2015, defines fair trade. It is about ensuring relations with producers in southern countries gathered in structures with democratic governance. The sustainability of the commercial commitment, the payment by the buyer of a remunerative price...
