Abstract
For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is to provocate the media and the women. South Korea is following Japan in terms of cosmetics consumption, which is a great opportunity for luxury French brands to broaden their global horizon. We will see how communication plays a key role in helping the ?Dior Addict' market blossom and flourish in South Korea and the French market's response towards this budding international zone.
