Abstract
After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out onto this file you will read. The first time, while we were thinking about the product we could have introduced in a market at random, a member of our group told us that this type of exercise could interest a company she knew. For the rest of the group, the only idea was to know that this study case could be adapted to a real case became directly more interesting and exciting. Consequently, the decision to meet this company has been taken quickly by the whole group. Some weeks later, we were in front of the President of the company. This first meeting was not only organised to meet Sandra Gasmi, President of the company but also to discover the company itself named Voyage des Thés. After two hours, we entered the universe of this young company: a world of innovation, freshness and ambition, all this focused on one element or we should rather say on one plant, the tea.
