Nespresso: export development strategy

Abstract

This report is an analysis of Nespresso's potential export strategy in three untapped markets: Brazil, India and China.
The leader on the market of fresh portionned coffee currently has to face several threats on all potential new markets, such as different byuers' behaviour, cultural adaptation, and marketing mix adaptation in order to comply with local needs and expectations.
What market could the Swiss company tackle? Why? Which marketing adaptations have to be implemented?