Abstract
In the beginning, Paul, a French pastry group, sold only bread and viennoiseries or baked goods made from yeast. Nowadays, Paul owns a large part of the bread market shares in France. In the eighties, Paul expanded its range of products by launching different sandwiches. Today, sandwiches are the star products of Paul in France. As people do not want to lose time for lunch and eat as healthy as possible, Paul's sandwiches are a good alternative to other fast foods. Even if Paul is not yet implemented in Eastern Europe, this region could present a great opportunity for Paul thanks to the fast growth of the bakery market. The best way to enter this market is to implement Paul in Hungary which has a very expanding bakery market.
