Abstract
Classically, cosmetics products are made from a mix of synthetic and chemistry components, next very often tested on animals before selling on the market; but cosmetics industrials were decried by consumers when some public scandals have burnt, concerning the torture of animals in the testing laboratories and about cancer-producing components of some cosmetics products.
Thus, since the nineties, the tendency is changing with the pressure of public opinion; several new cosmetic brands emerged and adopted an ethical trend of processing production which was extending on several sectors such as alimentation and clothes. Moreover, more and more customers pay attention to the ethical attributes of a product and values of a brand when they purchase it.
That is the reason why, nowadays all the companies promote their products with ethical values, even if their producing processes are far away from an ethical corporate culture.
