Abstract
Nespresso is the result of an innovation process that started inside the Nestle Company: a new idea of coffee that combines the quality of an espresso coffee and the convenience of the use of capsules. The process of launching this product inside a big company like Nestle was not an easy one. Innovations often bring some kind of fear in people's mind, i.e., there are barriers that must be broken during the process. Hiring someone from the outside and changing the structure, in order to make the company more agile and fast were the weapons to fight against them and to make the project move on.
Renovation is important for every long term strategy, especially in a field that is technology driven. Nestle was already a leader in instant coffee in the market, but those characteristics of innovation and renovation made the company discover another market to target, even though for many specialists, the market was already saturated.
