Landtsheer Emmanuel S.A. Vs Comite Interprofessionnel du Vin de Champagne

Abstract

De Landtsheer SA , a Belgian company, produces and markets several varieties of beer under the trade mark "Malheur.? In 2001 it launched a beer under the name "Malheur Brut Réserve?, which was brewed using a process based on the production method for sparkling wine and which it wished to brand as an exceptional product. At the time of the launch of the product, De Landtsheer used the expression "Champagnebier? to make a point, that it was a beer made according to the "méthode champenoise? (champagne method).