Abstract
As coined by Recesssionista: Trends on a budget, University Daily Kansan, November 20th 2008, ?With the economy in the gutter, fashionistas have been forced to reform their ways, because spending a fortune on clothes is out, and discount is in.' This sentence rings as a recessionista's manifesto, since ?fashionistas' are out, and the world is welcoming ?recessionistas.' ?Recessionistas' are ?ex-fashionistas' reconverted to non-ostentation consumption in a context wherein almost everyone suffers from the economic slump. Indeed, the word ?recessionista' is created through a contraction of English words i.e. ?recession' and ?fashionista.' However, as this first quotation depicts a change which is not really spontaneous (a forced change) and its moral connotation (?to reform' belongs to the religious lexicon). These two terms can mean that ?recessionistas' are the Tartuffe of the crisis times. Do ?recessionistas' trigger of a long-term change in the consumption habits of fashionable and wealthy women? Or is it just a temporary and hypocritical trend that will vanish with the demise of the economic crisis?
