Abstract
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing "integrated" market. The authors have divided the European consumers into those in Northern EU countries and those in Southern EU countries. The article presents research that examines whether there are differences between Northern and Southern EU consumers, using a CES-construct. CES stands for Consumer Ethics Scale and was originally developed by Muncy and Vitell in the early 1970's. It identified four distinct constructs or categories of ethically questionable consumer behavior, which was later found reliable across countries.
