Marketing and Communications Strategy of the Nice-Matin Press Group

Extract

[...] Nice-Matin's Global Marketing and Communication Strategy Since its recent takeover in 2014 performed by its own employees, the long-dated local newspaper has had to deal with a complete reorganization. Nice-Matin has then created an internal entity aiming at ensuring the company to cross the threshold of digital experience. Hence, through the creation of a dedicated start-up, the newspaper reoriented its research on a short-term strategy, mainly focusing on added value, utility and data. In a field in which quick decisions tend to be commanded by emotion and social pressure, defining specific indicators were to completely change the perceptions and the results. [...]

[...] I started working at Nice-Matin as a logistics assistant. Nice-Matin is a cultural emblem of our region, and it has always been a part of my life as I was born here too. I had the chance to get an interview for the position thanks to a friend. I was shortlisted for an interview and was lucky enough to be hired after being interviewed. Before starting, I sat down with my supervisor, and we drew up a list of objectives. [...]

[...] The Newspaper's Vision and Editorial Policy Since 2014, Nice-Matin's newspapers have been noticeable for their specific editorial policy, quite different from the one they had adopted in 2005 and 2006. Indeed, newspapers used to be more like tabloid newspapers, with smaller dimensions and shorter articles. A change happened in 2014, when the bankrupted group was bought by its employees. They decided to adopt a brand-new editorial policy, based on greater involvement of the readers. Thanks to this shift, the newspapers' sales started to increase again. D. [...]

[...] Marketing and Communications Strategy of the Nice-Matin Press Group SOMMAIRE I - MY PROFILE II - MY JOB AND ITS MISSIONS III - MY OVERVIEW OF THE COMPANY NICE-MATIN - NICE-MATIN'S BUSINESS SECTOR AND ACTIVITY - NICE-MATIN'S ORGANIZATION - THE NEWSPAPER'S VISION AND EDITORIAL POLICY I. My Profile Let me introduce myself: my name is and I'm twenty-eight years old. I was born in After a post-graduate degree in Italian, I worked for 6 years as an editorial assistant at Nice-Matin, a local newspaper. [...]

[...] I received training for one week with a more experienced worker at Nice-Matin. They gave me the opportunity to attend to quality internal training to be better at my job. I also benefited from the experience of the person that I replaced before he left the company. I became more autonomous after that. I had to learn how to use the company software on my own, but always under the guidance of my supervisor. At first it was difficult to handle doing many different things at the same time and meeting tight deadlines. [...]