Abstract
Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. The term 'Catholism' comes from the Greek adjective that means 'Universal'. It refers to the Roman Catholic Church that is the main body of the Christian community. What could be the links between marketing and Catholism, and, how the Catholic Church could use marketing techniques in order to expand Catholic faith, and, on the another hand how marketers or companies could use Catholism in order to target new customers? We will therefore divide the paper in two main parts. How could Catholism use marketing to expand the Catholic faith? The faith was founded by Jesus Christ who was a Jew living in Israel 2000 years ago. He spent his whole life preaching and has been considered by Christians as the Messiah and as the god incarnate. For centuries, the Catholic Church has influenced the world and the Pope, who was still considered 100 years ago as the most important diplomatic figure in the world. Secondly, how did this happen and Catholism and marketing inluence each other ?
