Boosting Sales of Air Conditioning Equipment

Extract

[...] It will allow for more regular follow-up of clients to truly meet their expectations and the other utility is a direct marketing approach (technique of communication and of sale here consists of disseminating a personalized and incitative message to a target of individuals or companies, with the aim of obtaining an immediate and measurable reaction. In other words, direct marketing is that which directly reaches the target.)21 for attractive offers. The final goal here is to multiply active prospecting, perfect commercial relationships with clients, and also increase sales revenue. In the second plan, a particular emphasis should be placed on creating an online ordering website for the available material. [...]

[...] At the level of the Yvelines and Seine-et-Marne departments, the difficulty lies. In fact, for the first mentioned zone, we count 56 companies in the same field and the second zone with 76 companies. On the one hand, this is an asset for the structure in the sense that the number of establishments strongly concentrated in the same geographical area (no relocation in nearly six years) can translate into a strong demand for aeronautical and refrigeration equipment, as well as a field of activity that requires rigorous and more original work. [...]

[...] This will aim to present our different products, including the services and activities offered to clients. This will prevent clients from making repeated calls or sending letters to the structure for information and will allow them to better understand our products. The structure needs a more attractive support presenting the different facets and activities of the company. Before implementing it, we need to choose the format of the brochure as well as define the type of paper to be used with the aim of making low-cost orders. [...]

[...] The company has not focused its communication policy on the most common means : -the advertising -the sales force -the sales promotion -public relations - internet. OBJECTIVES OF THE TRAINING The S.A.R.L Massengo entrusted me with the task first of evaluating its administrative potential and then through this evaluation to develop programs aimed at promoting the company's activity, implementing relevant marketing actions and finally designing and implementing the tools of communication and marketing. 1.1 Internal Analysis: Strengths and Weaknesses Forces Weaknesses -concept -Qualité/Prix -notoriety compared to competitors -Absence of commercial -Current staff does not master commercial techniques -Timing -Mastering of supplies -External Communication -Absence of partnerships -Absence of distribution network Interpretation : forces : she translates a good image of the structure and the concept of offering customers high-performance equipment with the possibility of customizing it (design, personal inscription of the consumer's name, choice of manufacturing materials). [...]

[...] 1200 ? Estimation of installation costs of S.A.R.L Massengo Society Troubleshooting New Troubleshooting Client sector in working day New troubleshooting client sector holiday and weekend Sector Relocation Out of sector relocation S.A.R.L Massengo 50? ht/ h 72? ht/h 0.7? ht/Km A.R base 1.5? ht/Km A.R base SEFEC SEFEC 52? ht/ h 80? [...]