Rubis Energie Djibouti, lubricants, fuel, aviation sector, service stations, customer loyalty, counterfeiting, competitors, energy sector
RUBIS ENERGIE DJIBOUTI, a subsidiary of the French Rubis Group, operates in Djibouti since 2015, providing fuel, lubricants, and aviation solutions.
[...] It is found that four actions must be prioritized by RUBIS ENERGIE DJIBOUTI for its clients: Support, accompany the commercial team and review the assigned geographic zones; Personalize offers, in order to integrate hybrid energy, and provide high-value-added services, such as accompaniments and training; Fidelize the clientele by offering a better quality service rather than focusing solely on the price factor. This involves regular visits to clients and a prompt treatment of their requests; Conduct continuous monitoring of the socio-economic environment, in order to constitute a complete database of clients and better respond to their needs. [...]
[...] Presentation of RUBIS ENERGIE DJIBOUTI company and its environment.p.5 1.1 Presentation of the RUBIS . p.5 1.2 Birth of RUBIS ENERGY DJIBOUTI and strategic advantages provided by 1.3 Diversification strategy implemented by RUBIS ENERGY DJIBOUTI?? . p.14 1.4 Strategies and actions implemented by RUBIS ENERGY DJIBOUTI during the year 1.5 SWOT Analysis of RUBIS ENERGIE DJIBOUTI?????????.p.16 2. Competitors of Rubis on the Djiboutian market for Lubricants and Counterfeiting?.p.19 2.1 Characteristics of the lubricants market and products distributed by RUBIS ENERGIE 2.2 Increased competition in the lubricants sector?????????.p.20 2.3 Counterfeiting development in the lubricants sector??.p.21 2.4 Main KPIs in the context of RUBIS ENERGIE DJIBOUTI strategy 3. [...]
[...] Lubricants also constitute a key product in fuel economies (approximately which also allows for reducing CO2 emissions and extending the lifespan of vehicles. Thus, the lubricants proposed by RUBIS ENERGIE DJIBOUTI are of the Total brand, of the Automotive & Industrial Lubricants type, and are available in several packaging l 5l, 20l and 208 litres). The sales channels are triple: the SS network for the Total Automotives brand; in B2B relation ( [...]
[...] Such initiatives aim to conquer and retain the customer base, knowing that at the same time, the company is present on social media platforms such as Facebook and LinkedIn to communicate with its followers around the events and manifestations that it sets up or participates in. RUBIS ENERGIE DJIBOUTI also develops an ambitious Corporate Social Responsibility (CSR) policy, which was translated into the inauguration on February of a reading corner (equipped with books, comics, toys) in the city of Obock in partnership with the French Institute in Djibouti for the Association for the Future and Development of Obock (AADO). The objective of this initiative is to fight against illiteracy and promote reading among the local population. [...]
[...] RUBIS ENERGIE DJIBOUTI also has a truck, equipped with a platform, as needed. In addition, given that RUBIS ENERGIE DJIBOUTI is a subsidiary of the French group Rubis, almost all of the current European regulations are applied, through a compliance reference service ( [...]
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