Strategic Marketing of Caroll in China
Internship report - 16 pages - Marketing theories
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race between...
Cloud Computing - Overview, layers, usages and benefits
Internship report - 20 pages - Marketing theories
What is cloud computing? The main idea of this new concept of the computer science, is that you can get the power you need whenever you want. How can it be possible? In fact, cloud computing is a new paradigm of computing infrastructure. But what is so incredible in cloud computing to qualify it...
Strategic Marketing Plan for Caroll
Thesis - 20 pages - Marketing theories
Caroll wants to diversify its activities by investing in China. However, is it relevant? Even if China is one of the most dynamic and competitive market in the world, does Caroll have all the resources to invest in this “new land of opportunities”? Indeed, Chinese market is very...
The role of Marketing Research
Thesis - 5 pages - Marketing theories
To define and to understand marketing research it seems important to first explain what marketing is. Marketing is the foremost frame of mind and a group of techniques which allows organizations to improve their chances of success by making a correspondence between supply/products offered by the...
Stratégie marketing
Course material - 2 pages - Marketing theories
Ce slide powerpoint permet de mieux cerner le marketing, d'un point de vue stratégique, à partir de certaines théories.
Ce que vont devenir les marques (2ème Edition) Kapferer - Fiche Lecture
Book review - 3 pages - Marketing theories
L' ouvrage de Jean-Noël Kapferer, analyse les nouvelles orientations de la marque face aux obstacles qu'elle rencontre, comme l'arrivée des hard discounters, les concurrents étrangers et la baisse de la consommation dans les marchés matures .L'auteur nous explique à travers son...
Ethical issues in Marketing Strategy
Essay - 7 pages - Marketing theories
A large part of the human race has understood that the future of the world can depend on what we do now with it. If we want our future generations to live in good conditions, we have to begin straightaway to change our everyday habits. Ethics is becoming highly important. Each person answers...
Syndicated Services
Course material - 3 pages - Marketing theories
A Syndicated Sources of Secondary Data is information from a common data base offered by a marketing research organization to different firms and organizations which suscribe to the service offered by the marketing research company. As many organizations subscribe to a service, the cost for each...
Experiments in Marketing Research
Essay - 6 pages - Marketing theories
An experiment involves manipulating or changing a variable or variables to see how the changes affect some other variable or variables, while eliminating or controlling the effects of other extraneous or confounding variables. The variable manipulated is called the independent variable. The...
Marketing and Sales Management
Presentation - 12 pages - Marketing theories
The Marketing Mix is the framework that can be used in developing strategies for marketing. It is a combination of four major tools, known as the 4p?s: Product, Price, Place and Promotion. Faced with a wide choice of product features, prices, distribution methods and promotional messages, the...
Marketing Environment and Porters Five Forces
Presentation - 11 pages - Marketing theories
Marketers need to constantly scan the environment for changes in the marketplace. There are a number of ways of doing this. PEST involves examining the Political, Economic, Socio-Cultural and Technological factors that influence a company in its operations. It is essentially a macro study of the...
Creating a questionnaire
Worksheets - 1 pages - Marketing theories
Before you design a questionnaire, you need to know exactly what information is the questionnaire intended to provide, from whom exactly is the information required and how you can reach the intended respondents. The four main options are face-to-face interview, telephone interview, mail/postal...
Sales promotion
Essay - 6 pages - Marketing theories
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker and/or greater purchase of particular products/services by consumers or the trade. Advertising offers a reason to buy, sales promotion offers an incentive to buy. There are 3...
The self in Consumer Behaviour research
Essay - 3 pages - Marketing theories
Many consumer behaviour researchers suggest that 'consumers are what they consume'. This assertion could be the slogan of 'Nike Corporation'. This firm is a reference to Publicity and Marketing in our days. The goal of marketing tools is to suggest to consumers that they are what...
Porter 5 forces model: critical analysis
Worksheets - 2 pages - Marketing theories
The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and the...
Business research and professional development
Course material - 7 pages - Marketing theories
Is knowledge management a key factor in performance and sustainability in the management of organizations in the modern times global competitive market place? What are the issues of this concept and what does it provide organizations? How do managers perceive knowledge management? The objectives...
Consumer behaviour
Essay - 9 pages - Marketing theories
Understanding the purchasing behavior of the consumer is the key step for the Marketing process. Our aim is to analyze the process which leads to the purchase. We must remember that a consumer can be a person, a family, or an organization. Thus there are 3 purchase situations: Individual...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Marketing theories
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
Academic referencing - Standards for students of the Marketing division
Course material - 11 pages - Marketing theories
Academic or bibliographic referencing is a convention used in academic work that allows you to make it clear when you are reporting on what you have learnt from multiple. It first, involves the sources of the ideas you were referring to during in body of your essay or dissertation at the time you...
The marketing communication plan
Course material - 2 pages - Marketing theories
In studying marketing communication planning it is important to remember that the marketing communications plan is a single part of the overall marketing plan just as the product plan, the pricing plan or the distribution plan (the 4P's). In this essay we'll see what a marketing...
The choice of trade shows to promote products
Course material - 2 pages - Marketing theories
Trade shows or exhibitions are a popular way of promoting a company's products or services to the consumer and organizational markets. The major advantage of trade shows is that they bring together under one roof an entire market for a few days. The marketers have the opportunity to talk with...
What is marketing communications?
Course material - 4 pages - Marketing theories
Through this document we will try and understand what is implied by marketing communications. I have divided my presentation into five parts. First of all we'll go through a couple of definitions. Then we'll talk about the components of the marketing mix and marketing environment. In the...
Integrated Marketing communications
Worksheets - 2 pages - Marketing theories
Integrated Marketing communication is a marketing concept that implies that two and two equal 6, that is to say that all parts together have a greater value than each part taken individually. That's the idea of synergy. It is a new way of looking at the whole and realigning communications to...
What is the relevance of Michael Porter's 5 forces to modern day business? Give examples and show current reading to support your proposition
Essay - 8 pages - Marketing theories
Born in 1947, Michael Porter was a professor of corporate strategy in Harvard University. Well-known for his researches on how firms could obtain a competitive advantage; he is behind the notion of the five forces model. Established in 1979, Michael Porter's five forces concern the five...
Cover letter: How to apply for internship in International Marketing
Sample letter - 1 pages - Marketing theories
Cover letter for an internship Extract: "As a second year student at INSEEC Business School in Paris, I am looking for an internship abroad. Having acquired a certain amount of academic knowledge over the last couple of years, it is important for me to apply this knowledge in real life situations...
What is the relevance of Michael Porter's 5 forces to modern day business?
Essay - 8 pages - Marketing theories
The term strategy is a word used by one and all. Companies employ it when they speak about their goals; individuals employ it with their carriers with regard to the strategy that they must follow in order to succeed, and so on. The concept of strategy is large, and it encompasses many goals. Some...
Importance of patterns for managing companies, study of the product life cycle
Essay - 10 pages - Marketing theories
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...
The power of the brand
Course material - 6 pages - Marketing theories
The trademark of a company is more than simple logo or symbol. Nowadays the brands have a real power over customers and firms. The customer buys something that is more than just a product. The values of the company are reflected in the brand equity. Those values and principles are represented all...
The evolution and implementation of the marketing concept
Essay - 7 pages - Marketing theories
Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was created in the 1950's just after the World War II, more...
What is the relevance of Michael Porter's five forces to modern day business? Give examples and show current reading to support you proposition
Essay - 10 pages - Marketing theories
Porter's 5 forces analysis is a tool of strategic analysis of the competitive environment of a firm. Porter's 5 forces determine the competitive intensity and therefore attractiveness of a market. Indeed, the main objective of a company is to acquire a competitive advantage on its market....
