Abstract
Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. "Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger King to their McDonald's?" However, this statement does not signify that Blockbuster is devoid of threats or problems. The video-rental market is almost mature now and a slow down in growth is forcing Blockbuster to reevaluate its corporate strategy.
