Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Tourism marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
International management in the chinese market (2009)
Case study - 9 pages - International marketing
We present the case of the entry of eBay on the Chinese market and discuss the company's strategy. The case pertains to the period between 2002 and 2006, during eBay's entry on the Chinese market when it had adopted several different strategies in order to tap and snatch a share of the Chinese...
PESTEL and SWOT Analyses - Qantas - published: 06/10/2009
Case study - 4 pages - International marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
Launching of the store Ikea in India
Case study - 7 pages - International marketing
I have decided to develop Ikea in India, and think that it would be interesting to focus on the following questions: How will IKEA's products and services integrate into the Indian market? What adjustments are or will be necessary to enter the Indian market of furniture? What threats from...
Consumer behaviour in Sweden
Market study - 9 pages - Clients and users behaviour
The product I was entrusted with the responsibility for marketing was a deodorant, created especially for women who have sensitive skin and for use after depilation. Since it is a new product, we need to identify a target market, and the different requirements. The target country is Sweden,...
Ebay's strategy in China: alliance or acquisition
Case study - 5 pages - Digital & e-marketing
When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...
Natura Pura business plan
Business plan - 23 pages - Distribution marketing
Natura Pura is a company that was established in 1999 in Portugal. Natura Pura produces and sells textile products (home textiles and clothing) made of natural fibers. In the beginning, the first strategic goal established was to develop in the foreign market, which was a strategic vision of the...
What's the future for biological cosmetics in France?
Market study - 7 pages - Clients and users behaviour
Biological cosmetics know a recently very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loreal want to increase their market shares thanks to this new segment. What's the future for biological cosmetics in France? In the first part, I will see the notion of...
The Levi's' brand development strategy
Case study - 6 pages - Fashion and ready to wear marketing
All over the world, companies create a brand strategy and try to make it evolve to grow up. Thus, Levi Strauss & Co has managed to build its brand image of Levi's. Over a period of time, the company and its brand have developed in the world. They constantly innovate in their production and...
Google strategic management
Case study - 20 pages - ICT marketing
Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...
The ethic issues concerning the fur industry
Internship report - 7 pages - Luxury marketing
I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children. My job profile...
Strategic marketing for Constellation Wine - published: 29/09/2009
Thesis - 11 pages - Services marketing
Constellation Corporation has a very specific business. They import wine in barrel, and then they bottle it by using their big brand portfolio. They also produce wine but it's a minor part of their business. The major part is to market and sell a broad portfolio of wines throughout the world. The...
Waitrose's marketing strategy - published: 28/09/2009
Market study - 27 pages - Distribution marketing
Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A marketer has...
Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers
Worksheets - 4 pages - Clients and users behaviour
Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can afford...
Organic cosmetics market in Europe
Market study - 114 pages - Brand management
The European market for natural cosmetics is a dynamic market. The organic cosmetics segment is no more a niche market in Europe and has gained marketshare in the classical cosmetics segments. It has grown at double digit speed (30-40% for France, the fastest growing market). As a consequence,...
Business tourism market of Paris
Market study - 11 pages - Tourism marketing
Since the beginning of the first trade shows, direct contact has emerged as the best way to communicate. The development of IT has enhanced this trend. Virtual contacts can stimulate or initiate physical meetings however in any case, they cannot be substitutes. This explains the massive growth of...
Sephora Men
Market study - 12 pages - Brand management
In the current scenario, worklife has become stressful. Indeed, the business is getting competitive and difficult to deal with, owing to globalization and multi cultural approahces along with the development of the entrepreneurial spirit and the fact that monopoles are now very rare, as costs and...
Briefing creative agencies
Course material - 4 pages - Medias&communication marketing
Firstly, it is important to note that there is little published material to help advertisers brief agencies as briefing media agencies are rather different, though much of the required information is common. Advertisers brief agencies to obtain creative solutions for communication problems. How...
The visual persuasion in print advertisements for Beauty
Essay - 16 pages - Clients and users behaviour
Advertising is a 100 billion pound (annually) industry and influences the social and cultural classes throughout their lives. People are exposed to 2000 ads a day, constituting perhaps one of the most powerful informational force in society. Currently, advertisements sell values, norms, images,...
Dove company and brand overview
Case study - 13 pages - Brand management
Unilever has been operating in UK for more than a century. With annual UK sales of nearly £2.5 billion, the company is one of the world's leading suppliers of fast moving consumer goods which includes food products, home and personal product categories. In 2004, the company spent $1250...
Academic referencing - Standards for students of the Marketing division
Course material - 11 pages - Marketing theories
Academic or bibliographic referencing is a convention used in academic work that allows you to make it clear when you are reporting on what you have learnt from multiple. It first, involves the sources of the ideas you were referring to during in body of your essay or dissertation at the time you...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Brand management
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's drinks...
Dunnes Stores Georges Street - Loyalty Card Program
Internship report - 14 pages - Clients and users behaviour
The purpose of this study is to understand how loyalty programs represent a specific area with specific rules to be efficient and attracting customers with special rewards requires constant adaptation in the approach of driving a promotional strategy. Among the changes associated with the...
ADN projet marketing
Case study - 29 pages - ICT marketing
Like a recent initiative that has been proposed in North America called "Scientahealth", A.D.N. is a new health center concept in France. It is located in Paris and is based on the creation of health teams and health care network. The objective of this initiative is to allow the patient to...
AB Inbev : international marketing strategy
Case study - 8 pages - International marketing
One of the biggest trends in the global beer business has been the steady rush by the bigger brewers to establish links with local market leaders and build strong global networks to leverage the advantages of scale. Another top priority for leading brewers has been to plant footholds in markets...
Etude de marché en anglais sur le brasage en France
Market study - 30 pages - Brand management
Etude de marché en anglais et sous forme de PowerPoint sur le marché de la brasure en France. Celle-ci permet de voir les principaux concurrents et secteurs potentiels présent en France.
Organic clothing: a change in behaviour - analysis of marketing campaigns
Case study - 4 pages - Fashion and ready to wear marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of eco-friendly...
Hilton Hotel Sydney
Case study - 7 pages - Tourism marketing
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an...
Jetstar product development report - published: 04/09/2009
Case study - 7 pages - Tourism marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
The marketing communication plan
Course material - 2 pages - Marketing theories
In studying marketing communication planning it is important to remember that the marketing communications plan is a single part of the overall marketing plan just as the product plan, the pricing plan or the distribution plan (the 4P's). In this essay we'll see what a marketing...
