Cover letter: How to apply for internship in International Marketing
Sample letter - 1 pages - Marketing theories
Cover letter for an internship Extract: "As a second year student at INSEEC Business School in Paris, I am looking for an internship abroad. Having acquired a certain amount of academic knowledge over the last couple of years, it is important for me to apply this knowledge in real life situations...
Performance appraisal system of eMorphosys
Case study - 36 pages - Services marketing
Appraisal of one individual by another individual is a continuous process and it is a natural phenomenon in beings. This is constantly done, consciously in our day today interaction, ether in family life or in a social setting or in an organization for that matter. While the individual or a group...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...
Customer-buying behavior focusing on market segmentation in the insurance sector
Thesis - 19 pages - Services marketing
Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...
Sales and distribution of the products of Hyundai and Tata Motors
Dissertation - 28 pages - Services marketing
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...
Marketing strategies of IBM Global Service India
Dissertation - 54 pages - Services marketing
IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...
Market segmentation
Presentation - 22 pages - Services marketing
The process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The strategy of segmentation allows producers to avoid head-on competition in the marketplace by differentiating...
Customer perception towards Indian and Chinese goods
Thesis - 14 pages - Services marketing
Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...
Shoes innovation: a new opportunity for the shoes' market
Market study - 15 pages - Fashion and ready to wear marketing
After conducting some researches we decided to work on the sportswear shoes sector as we found that there were real opportunities to innovate in this sector along with the other reasons which we will explain further in this report. We could define our product as a new product line since we want...
The US declaration of independance in a world context - publié le 13/04/2009
Market study - 6 pages - Clients and users behaviour
Soya is a vegetable which has a number if benefits. Scientifics argue that soya has little fat content and cholesterol, good for weight control or for heart disease prevention. Moreover, it reduces the risk of cancer and it is also nutritious and good for menopause. Despite all of the benefits it...
Marketing plan of Spash & Co
Case study - 24 pages - Brand management
Our company was invented in 1986 by Samuel Jackson, a commercial in the field of the paper mill. It is a commercial company, specialized in school stationeries for children imported by China. Due to a down-turn in our sales, we decided to launch a new fancy product, owing to an innovative and...
What is 'Emotion Marketing'?
Thesis - 7 pages - Services marketing
Emotion Marketing is a new theory, which will soon capture the attention of all marketers. It is about how a business can use emotion to sell its products or services, to enhance brand loyalty, and to build lifelong customers. The core idea of Emotion Marketing is to create and implement...
Is mass marketing dead?
Thesis - 5 pages - Services marketing
Mass marketing engenders a number of disadvantages. Costs for advertising slots are exceptionally high, excluding many small companies, and large companies have to put aside excessive amounts of money for their marketing budget. The cost of distributing promotional literature can also be high, as...
Capital One: An analysis
Thesis - 8 pages - Services marketing
Capital One's business model recognizes that each customer requires a different product and service benefits from a credit card provider, and acknowledges that if customers are offered what they want and need as opposed to what banks want to offer them, they will choose the provider that gives...
Direct marketing
Thesis - 28 pages - Services marketing
An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly voice who, with cultured interactive skills...
Marketing strategies of Colgate Palmolive Ltd
Case study - 22 pages - Services marketing
As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's toothbrushes were widely viewed by consumer as a...
From internet innovation to E-process execution
Presentation - 33 pages - Services marketing
This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value portfolio...
The "Orsol" case
Case study - 54 pages - Brand management
This study aims at confirming the timeless of the strategic choice of wooden swimming pools and being able to offer a range of products adapted to the market. The problem revolves around the following queston: Is it relevant for SUD Piscine to enter the market of above-ground swimming pool and...
A presentation on marketing management
Presentation - 61 pages - Services marketing
This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic planning. It will also talk about the BCG...
Wipro Infotech: The market aspects of laptops
Market study - 31 pages - Services marketing
Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other models...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance
Case study - 35 pages - Services marketing
A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some people may only...
The e-economy: the end of traditional business?
Course material - 6 pages - Digital & e-marketing
With the development of media, particularly with the Internet, exchanges have been developing all over the world. It has been accentuated by the globalization that drives companies to intensify their exchanges at the international level. Slowly, new modes of trade have appeared, like the...
The Irish surfer's journal : a feasibility study
Market study - 8 pages - Brand management
The term culture refers to "the meanings that people learn from and share with each other" (MacPherson, Curtis & Loy 1989 p249). Basically, surf culture can be described as the people, language, fashion and sporting life. For the last few years the surfers population is growing all around...
Business plan for serenity center company
Business plan - 42 pages - Services marketing
Our modern society privileges from many technological dimensions. Consequently, for institutions such as nursing homes, it becomes paramount to control this last and to have great adaptabilities concerning the environmental changes. The project of medico-social establishments falls under a...
For a less restraining senior care center : a feasibility study
Case study - 6 pages - Services marketing
The ageing of the French population and the strong increase of old people has become a business prospect. In France, more than one million people are more than 85 years and this is expected to be doubled by 2020. My entrepreneurial project is to create an old people home business and develop my...
Creativity in advertising
Dissertation - 30 pages - Services marketing
Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of...
Advertising on the radio
Case study - 48 pages - Services marketing
Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes...
Advertising - An overview
Thesis - 27 pages - Services marketing
Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
