Abstract
The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years.
Mission and Strategy Statements
At the very beginning, Sun Mountain was a distributor of mountain activity related material. We had to change our activity on account of the natural problems (warming up of the planet) and to satisfy the new needs of the consumers. Nowadays, we propose nautical material for water skiing, materials for skin diving, etc. In the future, we can assume that people will use ships and planes for their travels because there will neither be cars nor trains (the world will be covered by water). The company wants to facilitate the everyday life of people with a revolutionary product: Floating shoes.
Financial Prevision
With an initial bank loan of $35,000,000 and governmental subsidies (about $10,000,000), we plan to make a net profit of $825,750,000 the first year and exceed $3 billion after two years of activity.
Company
2010: Establishment of Sun Mountain in Montreal, Canada. Our company is a company which produces mountain materials. Sun Mountain is a distributor: The company proposes mountain materials such as: skis, ski boots, ski sticks, etc. The price of the products is competitive; the material is of high quality. The target in this market is large: children, adults and old people and the company has adapted its products for all. Sun Mountain is present only is Canada for now.
2012: After two years, Sun Mountain is expected to be number two in the ski boots market: 35% of the market shares. After attaining this success, the activities will be developed: from then on, the mountain wear products range will be expanded. The range of ski materials will be extended and the company will begin to invest more in innovations: snowboards, parabolic skis, snowblades, etc. The company will then be established in the United States and Latin America. Our brand will gradually start becoming known all around the word.
2015: The company by this time will have become an international company established all over the world and known to all. Continental departments will be created. We have decided to increase our management staff with a recruitment policy in 2015. We will broadcast job offers to qualification centres, which will permit us to receive fruitful results. We expect to receive several candidatures of people who will have had a very important experience in management: We not only want to recruit qualified employees, we will really be looking for confident people.
2017: The warming up of the planet will be more pronounced in 2017. Icebergs will be melting at a tremendous pace. In spite of the decline of the market, Sun Mountain will maintain its position as leader in the mountain materials market with 62% of market shares. The company will be realising more investments in the research and development department. Sun Mountain, at this point of time, will recruit an experienced engineer: He will be responsible for analyzing the possible evolution of the market, the needs of the consumers, etc. His survey will serve us in order to recentralize our activity and to develop products corresponding to the needs of the market.
2020: The warming up of the planet, by this time, will be at its peak and the Antarctic will have completely melted. Consequently, there will be no land left. It will be an environmental disaster on account of the ozone effects. The planet will be under chaos, the population will not be organized
