Abstract
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the brand positioning of the company, the report will explain the consistent strategy of our specific and innovative advertising campaign. Nikon represents the second biggest major company on the worldwide camera market with a market share of 12.7% registered in 2005. Behind its American competitor Canon, Nikon has the most potential in market shares as it has registered the highest growth among all its competitors, 17.2%. Our advertising campaign must thus benefit from this potential gained from the past years and challenge in order to maintain its leadership on the market. As the worldwide camera market, Nikon's product line is split into two different segments.
