Abstract
Harley Davidson, more than a simple motorcycle brand, is a real religion, with its fervent passionate riders. Talking about Harley Davidson, it's talking about a living myth, about a strong community sharing American values such as patriotism and freedom. It's talking about a chosen way of live!
One of the main events organized by the brand is the Posse Ride, which has more and more followers wanting to be part of it.
The Posse Ride is a real challenge for bikers, an adventure to share with fellow over the country. It's being part of the History! For very many participants, the Posse Ride is a real pride, the best way to close strong friendship with people sharing your values and way of thinking freedom.
More than a personal challenge, it's a huge human adventure in which you have the advantaged opportunity to share points of view and experiences with very many Harley Davidson fellows.
Our main objectives are to make the Posse Ride be an unavoidable event for Harley Davidson bikers.
To do so, we want to improve it so as to enhance its community links and the Harley Davidson spirit with the ride! The aim of the Posse Ride will be to increase strongly and durably the loyalty of the bikers as to the ride as to the brand.
