Abstract
The ?Harry Potter' series of novels have sold more than 110 million copies worldwide and have been successfully translated into 46 languages. The frenzy that the ?Harry Potter' series has created among people, especially children, is incomparable to that of any other novel in the history of publishing. For example, only 9 million copies of St Exupéry's "Le Petit Prince" have been sold since 1943 in comparison with the 110 million copies of ?Harry Potter' sold in a span of a few years! ?Harry Potter' is taking the publishing world by storm. It is hard to comprehend such unprecedented frenzy for a book in this electronic era of Internet and video games.
