DKNY (Donna Karan New York) Global Marketing Plan

Abstract

The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany. This report is the Marketing plan for the launch of DKNY Delicious Night in France.