Abstract
Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy product for the entire family. Roquefort Papillon Company will collaborate with the supermarket Albert Heijn, the retailers for open markets and the restaurants. This allows Roquefort Papillon to increase the sales.
Because Roquefort wants to develop its brand in different countries, they decided to develop the already existing image for its cheese also in the Netherlands. Due to the fact that the Dutch society has high cheese consumption, it will be relatively easy to introduce a new kind of cheese which is very special and highly different to the Dutch cheese.
The originality of the presentation, the taste and very attractive price will be the three principal advantages of Roquefort Papillon cheese.
