Abstract
New energy drink and its function: The new product that I decided to create is a new energy drink. It is a soft drink containing ingredients designed to increase your level of vigor. The drink will produce a metabolic stimulus to boost people thanks to different vitamins, stimulants and other special ingredients. Energy drinks are first non-alcoholic beverages which will provide to the drinker a quick burst of high energy.
What problem or opportunity does it solve: The main advantage of the product is that it does not contain Taurine. The French Agency for Food Safety (AFSSA) issued four negative opinions about Red Bull and specifically because of the Taurine. The drink will only have natural ingredients such as caffeine or derivatives. The percentage of caffeine will be high enough to have a positive impact on your energy, but too low to impact negatively your health. This element represents the main advantage of the product, and it respond to the problem of health concern.
Ingredients such as taurine, ginseng, guarana, and caffeine provide a quicker high jolt of energy with less long lasting effects. This product is seen as an energizer which acts immediately thanks to its amount of caffeine. It helps to stimulate the inside energy at any time of the day. That's why it's also useful both days and nights.
