Abstract
The Coca-Cola Corporation is the leader throughout the world in the soft-drinks market thanks to its international famous drink, the Coca-Cola. The company developed a range around the most unavoidable product (Diet Coca-Cola, Coca-Cola Zero, Cherry Coca-Cola…). The international firm has a huge range of products. They cover almost all the market around drinks. Indeed, they are present in soft drinks (Coca-Cola, Fanta), orange juice (Minute Maid), tea drinks (Nestea), energy drinks (Burn), sports drinks (PowerAde) and also in waters bottles market in some countries. For each product, Coca-Cola developed a specific range by extending basic products (Minute Maid Orange for example) in new aromas (Minute Maid Tropical). Therefore, the red company possesses a wide portfolio of activity. Besides, the company likes to bring out some products exclusively in one country in order to test the product and extend after the distribution channel about it to others areas in the world.
