Abstract
Evolution of the Halal concept; certifications and marketing possibilities: The World Halal Forum took place Kuala Lumpur from May 12th to May 13th, bringing together producers, processors, manufacturers, logistics provider, retailers and others, which actually constitute an industry in their own right: the Halal industry. The forum made it obvious that there was a real need for a dedicated Halal industry forum that represents the worldwide keen interest on the marketing concept of Halal. This concept is presented as valued to a glorious destiny, and is more and more used is several commercial supports. Let us however step back and evaluate the roots to define what the origin of the Halal concept is. In Arabic it simply means permissible or allowed, as opposed to it is haram, which means forbidden or not allowed. To make meat halal or permissible, an animal or poultry has to be slaughtered in a ritual way known as Zibah. To make it readily comprehended halal is somewhat like Jewish kosher.
