The music industry: industry analysis, the future of the paid content

Abstract

Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for disintermediation. Vc2 framework: due to disintermediation, the music industry has become a "nightmare" and fails to capture the value it delivers. Value capturing: division of retail price for retailers and labels.