Abstract
Russian Standard vodka is a Russian made vodka, which is based on the typical formula that Mendeleev, inventor of the periodic table of element, developed for the Czar Alexander III." Today's vodka has the similar taste, they no longer have to abide Mendeleev's standards". Distilled from charcoal filters, deluxe grain and pure Russian spring water, it confers to this beverage the authenticity of a 80% "Made in Russia" product, combine to the St Petersburg manufacturing process, and the gentry of an alcoholic water ("Voda") due to all the quality raw material used.
The remaining 20% of the mixture belongs to the well distinct packaging that draw its know-how from their European partners. Know-how used sparingly by Russian Standard which is almost fully vertical integrated company, that owned and managed from the wheat field to the distribution channels. Internal weaknesses are related to this half-fully integrated company, that sub-contracts the distillation to the Liviz distillery. "In 2001, they reached 350,000 9-liter cases, as a result, it was decided to doubled the manufacturing capacity of Russian standard".
