Abstract
Powdered beverage since 1959, initially intended as a breakfast drink. Tang is easy to open & easy to dispose, sweet and tangy , orange -flavored drink, from USA. Available in 38 flavors in 15 different countries.
Sold both in powdered form (in sachets and larger canisters) as well as in a ready to drink form. Sold in Argentina, Brazil, Canada, China, Colombia, Mexico, Middle East, New Zealand, Puerto Rico, Turkey, United States, Venezuela BUT also in EU: Spain, Portugal, Greece. Baby boomers beverage was present in the early 90's in automatic machines offering plastic cup pre-fill with powder. 15 million sachets were sold. It did not survive in France to the 1990's mainly because condemned for misleading advertising
