Abstract
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income:
1. Sales of umbrellas
2. Advertisements on umbrellas
Since our product launch six months ago (installation of umbrella vending machines in 20 London tube stations) we have worked to ensure that the umbrella vending concept was one where there was a niche in the market and that allowed us to make profits. In the medium term, we plan to expand to other English cities (Birmingham, Liverpool, Manchester, Bristol, Leeds) where we will encounter a similar environment as in London. Furthermore we will diversify our product line by introducing "emergency" raincoats and colourful umbrellas for kids...
