Abstract
This project was our first practical step in the world of brand marketing. We have been working on an idea which has come from the only woman of the group.
Offering new products and answering needs with a brand is the aim and we try to challenge it. We intend in the report to show you how a new trend can be exploited to create new solutions for customers.
The use of plants by companies has always been famous for its results, but many do not believe in its real effects, our objective by creating this brand is to generalize the use of products issued from natural sources which bring satisfaction and help people to feel better. You will find below, all the aspects that are important to create a brand, the mission and the vision, the associations, and how we can try to manage brand awareness.
We are going to show our strategy in terms of segmentation, targeting and positioning. Then we will consider the environment where we are going to evolve, look at the strengths, weaknesses, opportunities and threats of our brand and products. Next will be our strategy for the marketing mix. with our communication plan. And before concluding, we are going to give our financial position with the creation of a new brand.
We will see where we can go and how far we can go as the final destination of this report.
