Abstract
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the entertainments to the honeymoon, as well as registries for the wedding list. Therefore, the target of Wedding Channel is, the population getting married or going to a wedding which represents people from 18 to 35 years old. In this website, we can recognize the different stages a consumer faces to make his final decision. These stages are different needs, recognition, search for information, pre-purchase evaluation of alternatives, purchase, consumption, post-consumption evaluation etc.
