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Internship dissertations in services marketing

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05 oct. 2025
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Developing a Niche Marketing Strategy for Expatriate Health Insurance: A Case Study of Malakoff Humanis Group

Diploma Thesis - 19 pages - Services marketing

Discover how Malakoff Humanis successfully implemented a niche market strategy to cater to the healthcare needs of expatriates, enhancing customer experience and loyalty. This research reveals the effectiveness of integrating social dimensions into marketing strategies, driving business growth...

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