Abstract
Our future business career will conduce us to travel around the world. The way of traveling is a factor which influences international relations. The emergence of the low cost airlines has modified the traditional market. During our 4 years at ESTA, we have been directly touched by the low cost companies offer during all our student life and internships. For all these reasons, we have decided to analyze the low cost airline market. First, we will describe what a low cost company is, and then we will confront low cost and traditional airline companies. After that we will illustrate the study through a concrete example: the EasyJet case. Finally and in conclusion, we will focus on the future of this contemporary market.
The « low cost » is an economic model which aims to minimize its cost in order to reduce its prices for their customers. A company which follows this concept will seek to minimize its fixed and variable costs in order to be able to propose attractive prices.
