Case Nestlé Waters: enter the Indian bottled water market - publié le 29/09/2010
Case study - 10 pages - Services marketing
Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs to...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King - published: 29/09/2010
Essay - 33 pages - Services marketing
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Benetton Group's advertising campaigns, an expression of our time - published: 29/09/2010
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Entry market plan: the case of Havaianas - publié le 29/09/2010
Case study - 8 pages - Services marketing
We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The Havaianas...
Unilever's European ice cream market - publié le 29/09/2010
Market study - 16 pages - Services marketing
Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...
Dr. Eris: Cosmetics from Poland
Case study - 10 pages - Services marketing
The story of the Dr. Eris brand started in 1982, when this Ph.D from the Faculty of Pharmacology at Berlin University inherited. With the money she received, she began creating nourishing facial cream with the most simple machines we can imagine. She began in the business only with her husband....
The effectiveness of guilt appeal in social marketing
Dissertation - 20 pages - Services marketing
The goal of our project is to develop an affective approach to Attitudes and Persuasion. Indeed, we want to understand and explain the role emotions can play in the evolution of people's attitudes towards a topic, a product, a cause, an advertisement, or a company for instance. Of course,...
Internship Report - Publicis Frankfurt GmbH (2006) - published: 29/09/2010
Essay - 43 pages - Services marketing
I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Final Strategic Analysis Report BIC - published: 29/09/2010
Case study - 39 pages - Services marketing
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
International Marketing McDonald's and its strategy for success - published: 29/09/2010
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Boosting sales of the Nespresso System - publié le 29/09/2010
Case study - 9 pages - Services marketing
Nespresso is the result of an innovation process that started inside the Nestle Company: a new idea of coffee that combines the quality of an espresso coffee and the convenience of the use of capsules. The process of launching this product inside a big company like Nestle was not an easy one....
Estore at Shell Canada Limited
Case study - 13 pages - Services marketing
Shell Canada Limited took an innovative initiative in 2003: to launch an eStore for our business customers. But even though many customers have signed up, the utilization rate remains low. In that sense, the initiative doesn't match our business objectives which consists of cutting costs of...
Dove advertising campaign - publié le 29/09/2010
Case study - 18 pages - Services marketing
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...
United Colors of Benetton - publié le 29/09/2010
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Case study: You Tube - publié le 29/09/2010
Case study - 11 pages - Services marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the...
Procter and Gamble marketing strategy - published: 29/09/2010
Thesis - 36 pages - Services marketing
We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...
Levi Strauss Japan K.K.: a denim jeans market - publié le 29/09/2010
Market study - 7 pages - Services marketing
Levi Strauss is a world renowned brand in the apparel industry. Its core product lines for men, women and youth are the LSJ brands of jeans and jean-related products. Facing a period of economic crisis in the Japanese market, Levi Strauss risks to lose its market shares. How can LSJ manage to...
International Marketing: the Bergamote of Nancy (06/2006) - published: 29/09/2010
Market study - 4 pages - Services marketing
The use of the essential bergamot oil in Lorraine has gone up in the 19th century. The tradition reports that it was introduced in 'Nancy' by King Stanislas Leszcynski, as a perfume. Then 'Bergamote de Nancy' was born in 1850 due to the talent of Jean Frédéric Godefroy Lillich, a...
Bentley tells it like it is? (2006) - published: 29/09/2010
Essay - 8 pages - Services marketing
Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...
Coastal Pipe Company
Case study - 8 pages - Services marketing
Coastal Pipe Company is a division of the Arnol Corporation. The firm is facing hard times, and Alan Buford, manager of the corporation has had to come up with a specific marketing strategy plan to stop the losses. At present, the company is experiencing several losses. Our task is to help Sir...
Apple case study - published: 29/09/2010
Case study - 9 pages - Services marketing
Apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, Apple has the best designed hardware from an aesthetic's point of view of any vendor. It is amazing that, after several years, no one has been able to design a...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...
Haute couture in Paris - published: 29/09/2010
Essay - 7 pages - Services marketing
"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It...
Entry mode strategies of wall-mart in MEXICO - publié le 29/09/2010
Market study - 15 pages - Services marketing
Entry mode in the international business: The joint venture of Wal-Mart and Cifra. This paper will study why this venture is called a wealthy marriage. There will be a comparison of Wal-Mart's entry mode in Mexico and China, and a recommendation for foreign investment, as well as an analysis...
DELL: Logistics research report - publié le 29/09/2010
Case study - 21 pages - Services marketing
Dell has revolutionized the industry in the last 20 years, to make computing accessible to customers around the globe, including businesses, institutional organizations and individual consumers. Because of Dell's direct model, and the industry's response to it, information technology is...
Business Value of Amazon e-business - publié le 29/09/2010
Case study - 12 pages - Services marketing
In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many...
Targeting the Teenagers in Marketing - publié le 29/09/2010
Market study - 15 pages - Services marketing
Teenagers today are a very integral part of almost every western society including France and represent a very big market. Owing to the increase in the number of adolescents, the need to understand them and their needs becomes quintessential. This essay goes on to define teenagers and what they...
L'Oreal Redken For Men - publié le 29/09/2010
Case study - 22 pages - Services marketing
As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to do...
Dog Day Care Center: product project - published: 29/09/2010
Case study - 6 pages - Services marketing
Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there is no...
