Abstract
The world market for sporting goods has two parts. The team sports and fitness market is worth $ 80, against $ 42 billion for the outdoor goods market. Three kinds of products are made: clothing (46% of production), footwear (30%) and equipment (24%). Here we deal with the environment of the outdoor goods market. There are different categories of activities that take place outside, and we can segment the market according to these different kinds of products: -winter sports (white) - summer sports in the mountains (brown) - Open air activities including golf (green) - Water sports (blue) - Urban sport (grey)
