Abstract
We present an analysis of the firm, Apple Computer, Inc. and examine its growth from different angles. The choice of this firm was a result of the immediate interest in the firm. This analysis is particularly interesting in terms of study of its history, and also its present and its future.
In the first part, we describe and analyze this company. We begin with an overall presentation, followed by a discovery of the brand image. This is followed by describing the evaluation and societal activity and is supported by various forms of legal firms in the USA.
In the second part, the case is being developed to complement the study. We also refer to organizational files for greater clarity. Additional work, comments, annexes, articles and quotations supplement the analysis.
The purpose of this essay is to investigate the firm and not to list the characteristics.
Apple Computer Inc., is an innovative company operating in the area of multimedia and high-tech. It is the seventh global manufacturer, and is present in the area of production equipment hardware, computer software programs and the provision of on-line services. The fact that Apple is involved in activities across the board make its strategic analysis quite confusing. One may wonder if the company is a part of software publishers like Microsoft or Adobe, hardware manufacturers like Siemens or Sony or suppliers as YouTube. Prior to its success and diversification, the company devoted much of its resources and there was every reason to believe that the company was sailing on the path to great success. It is but natural that one might be wondering about the consistency of large strategic areas of Apple and its guidelines. In this analysis, we will first develop a study of its strategy according to a external / internal methodology. Then, we try to answer if this strategy is intentional or if diversification is being poorly controlled. To understand a company, a review of its history and identity is necessary.
