Abstract
It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or capability. By companies not possessing qualities of value creation, there is less scope for duplication or implementation by others firms (the concept of ?competitive dependability'). On a careful scrutiny, the thought of duplication does not dominate the competitive dependability scene. However, the fact that the development might be considered as redundant in the environment is of prime consideration. Now let us study the Competitive Advantages available at Apple.
