Abstract
This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector.
To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a summary of the targeted market of Imprint in order to be in correlation with the objectives of the company. Imprint is a printing company located in Preston. Settled on Fylde road for over 16 years, the firm employs 35 people and offers low volume of printing for small businesses. Besides this, Imprint's staff work in a charity enterprise called "Brothers of Charity". This charity organization takes care of disabled people. But the two organizations are not directly linked in the way that Imprint's customers are not meant to be aware of Brothers of Charity.
