Abstract
Le Comptoir Parisien du Chauffage (CPC) is a company which has been established on the French market for over 30 years. It is a company creating and selling aero thermal heat pumps in Paris and its region by itself, and in France trough partnerships. Backed by its experience and expertise, CPC has been able to follow market trends and adapt its products to the market demand. With an R & D subsidiary located in Grenoble, CPC has obtained many patents due to its innovations in the energy field. Now present in the distribution of conventional heat pumps (gas, oil, electricity), CPC wants to focus more on the aero thermal heat pump, which is the ecological heating concept of the future. Indeed, ecology is a rising tendency and now consumers want to consume while protecting the planet. CPC wants to touch the green business market. A positive economic factor which could affect the market is the expected economic revival. This could impact positively the economic power of French people intending to build a new home and allow them to choose this kind of heating more easily. Moreover in order to boost the consumption after the financial crisis, the key interest rate is decreasing and low, which implies that people would have less to reimburse after contracting a loan. In the energy market we notice volatility in oil and gas prices, which are increasing significantly. That could encourage alternative sources of energy.
