Abstract
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them. Throughout this event, we focused on the key stages of an event management to insure a successful study. We have, in the second part a view of the conference outline: aim, venue, the participants and the organization of this successful event. Then, we have in the third part a focus on the conference's critical success factors, and the next step was a discussion on event management process. We focused on how to manage the conference in the context of pre-event, real-time and post management. We finished this study by recommendations for the next event. Organizing a conference is not an easy task. Lots of factors have to be considered, and this complex process depends on several steps that an event manager has to respect to be successful. The aim of this study is to understand this process by giving an example of a conference.
Extract
[...] 14 The influences on the design of the event : trend and issues/ environment Every year, Reed Exhibition, when organizing the event needs to adapt themselves to the global trends and issues, in UK but furthermore Europe, as the event is International. One thing is sure, they are aware of the trends and issues. Every year, they publish in association with Euromonitor international on their website and for event exhibitor, a report of the global trends all over the globe. This help the exhibitors to design and define their goal every year and automatically help the organizers of the event to modify the design of the event. [...]
[...] [Online] London : Business Tourism partnership. Available http://www.businesstourismpartnership.com/pubs/briefing.pdf [Accessed from 22 December 2008] 4. Rogers, T “Conference and conventions: A global industry – 2nd Edition”. Oxford : Butterworth Heinemann 5. Reed Travel Exhibition “Reed Exhibition limited”. [Online] Surrey : Reed Exhibition Available from : http://www.reedtravelexhibitions.com/ [Accessed 18 December 2008] 6. Messe Berlin Gmbh “ITB Berlin”. [Online] Berlin : Messe Berlin Gmbh Available from : http://www1.messe-berlin.de [Accessed 26 decembre 2008] 7. [...]
[...] In November Where will the event be staged (held)? London, the most attractive city for business in Europe What is the event content or product? Seminars, conferences, events. The project planning Ideally, after task objectives and way to process analysis, a Gantt's planning can be established to clarify the work to achieve. Figure 5.1 : The Gantt's Diagram Source : http://www.bridgeport.edu/sed/projects/cs597/unfiled/zhipingli/Gantt.gif 16 Technical execution After a analysis with the SMART which indicate the feasibility of the project, the logistics and staging of the project have to be considered. [...]
[...] The centre have all the equipment necessary, crucial in the new need of high quality and technology of the stakeholders. More over, the venue is actually growing in space which means that if the numbers of people attending the event increase, they will the possibility to welcome them. Concerning the communication, I would recommend that the WTM organizers continue to provide such a high quantity of information trough their website and press. However it could be even better if they insure a better partnership with the website of the Excel London Centre: Information available quickly are missing, like the equipments and facilities. [...]
[...] The participants attending the World Travel Market gain a competitive advantage for their business by and stay abreast with the latest developments in the travel industry. Who Attend the Event Appendices 1 and 6. Appendice 10 : The organizers (Reed Exhibition, 2009) 9 The Venue The event takes place in London in the Excel international exhibition and conference centre. Excel London is the host venue for a variety of events from award winning exhibitions and conferences to international association meetings, product launches, banquets, award ceremonies, sporting events and great days out. [...]
