Analysis of a Heineken advertisement
Internship report - 10 pages - Tourism marketing
This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...
International work experience: ROC Hotel
Internship report - 5 pages - Tourism marketing
For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I will be fed, Accommodated...
Events Management : The World Travel Market 2008
Internship report - 19 pages - Tourism marketing
After an overview of the business market, I chose an Event in the UK environment: The World Travel Market 2008 which is a B2B exhibition taking place in London every year and which aims is to promote the travel market and it's actors and generate a network between them. Throughout this event,...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Internship report - 27 pages - Tourism marketing
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online,...
