Abstract
Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail.
Human is subject to time, he is forced to be subjected to it: physical, physiological and psychologically de-generative.
That is why many of them are in search of an elixir of youth to help them to fight against the aging effects. Or might we say that they are in search of eternal youth.
Many companies have developed a business around this phenomenon: botox, face lift, fitness, and various different creams, etc. The solutions proposed on "the market of anti-aging" are innumerable.
And yet, aging is inevitable. It can be seen of different kinds: [All events that mark the evolution of an organism to the death] or [Made of becoming obsolete, no longer meet the needs of an era] .
Thus aging may be either a state devoted to an inevitable ending, or simply a state in discrepancy with the times, exceeded. So, in this second case, perhaps still viable.
Marketing is, in its most reductive definition, the science that aspires to meet consumer expectations by identifying their needs and by adjusting the offer accordingly. Time becoming a major concern for most consumers, marketing could not ignore it.
Paradoxically our society is becoming older but continues to evolve, create, and renew itself. So marketing must adapt itself, while maintaining constancy in time for the promise of the brand.
