What's the future for biological cosmetics in France?

Abstract

Biological cosmetics know a recently very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loreal want to increase their market shares thanks to this new segment.

What's the future for biological cosmetics in France?

In the first part, I will see the notion of biological cosmetics.
In the second part, I will discuss on the fast growth of biological cosmetics.
Finally, I will speak about the marketing mix of biological cosmetics.