Extract
[...] An opinion appearing in many current contexts In my opinion, the point of view of the chronicler Clément Viktorovitch is entirely justified. Indeed, if we take the example of the political debates broadcast on television during elections, we can find a well-known procedure of rhetoric: the ignorance of the question. Indeed, it is a fact to note that in political debates, when one of the candidates tries to trap his opponent by asking him questions about specific points of his election program, he often tends to evade the question and respond defensively on a completely different subject or immediately turn the question back without giving any answer beforehand. [...]
[...] Another example allows us to see the important place of rhetoric in everyday life. Some temporary employment agency advertisements will use the strong image of death directly linked to unemployment. This will create an emotion of fear, a fear of isolation, pushing individuals without jobs to turn to the temporary employment agencies in question to implement the necessary means to (re)find a job and avoid a certain death. Finally, always in the field of advertising, let's note that alliteration is a very present figure of rhetoric. [...]
[...] Without really being aware of it, this message will remain in the memory of individuals. We can cite different public advertising slogans, known to everyone, even if individuals do not necessarily consume the product in question: 'Bababa, Baba, Babybel'; 'And Paf, it makes Chocapic' . Conclusion Thus, through the various examples used, it seems that Clément Viktorovitch's point of view is founded and that the art of rhetoric, which can be defined as a set of procedures and turns used in a speech in order to create an emotion in the targeted population and lead them to act in a certain way, is a real power, which should be shared with as many individuals as possible to avoid any risk of manipulation. [...]
[...] It is from this observation that the chronicler highlights the importance of being aware of this art of rhetoric and if possible, learning it. Every individual, regardless of who they are, needs their emotions to make decisions, in any field and at any stage of their life, and this is because, as human beings, we do not function like machines, our feelings play a role in our life choices. Starting from the postulate that touching emotions will allow changing the way we look at the world; Clément Viktorovitch will then explain the importance of learning this art of speech, and this for two main reasons: not to be easily manipulated by anyone, but also to be able to learn to defend one's point of view, to argue one's opinions. [...]
[...] According to Clément Viktorovitch, how is rhetoric used today? According to Clément Viktorovitch, there is a very strong link between emotions and the persuasive power of a speech. From his point of view, a moving speech becomes almost spontaneously convincing. Hence, he immediately highlights an inevitable issue: that of the power of manipulation that can exist through a well-constructed speech. Indeed, if individuals come to accept everything that has had the power to emotionally affect them, it is then enough to think of a speech constructed in such a way as to make them feel emotions in order to make individuals accept anything and everything. [...]
